The brand has roped in popular Bhojpuri actor to showcase Gillette Guard’s single-blade system lined with a safety comb to prevent nicks & cuts while shaving.
In Gillette India’s latest campaign film, Ravi Kishan takes centrestage as he is seen frustrated while shaving with his regular razor, that leaves an unexpected nick on his face just before the shoot. The incident unfolds when he is preparing for a crucial scene, and the untimely cut not only disrupts his grooming routine but also jeopardizes the continuity of the film.
Ravi Kishan is advised by his staff to test out Gillette Guard which rescues his film schedule and also leaves a lasting impression on the actor. Happy with the results, he is seen advocating for a reliable shaving solution that could withstand the demands of his profession. It was during this time of distress that he was introduced to Gillette Guard, the very razor he now proudly endorses.
This revelation adds a new dimension to the Gillette Guard brand film, as it becomes a symbol of not just a smooth shaving experience but also a savior in a critical moment for one of Bollywood’s beloved actors.
The film underscores the impact that grooming can have on individuals, even those accustomed to the unpredictable nature of showbiz. The Gillette Guard brand film, featuring Ravi Kishan, highlights the brand’s role in not just men’s grooming routines but also a go-to solution in unexpected moments of crisis.