LG Electronics, India’s leading consumer durable brand, has partnered with Traffic Police and SHARE (NGO) to promote traffic safety and raise awareness. Throughout the month of November, LG Electronics was committed to spreading the importance of following traffic rules and regulations in Gautam Budh Nagar. LG has covered 25 areas in GB Nagar and elevated the awareness of over 2000 people.
Recognizing the alarming statistics that reveal 80 out of 100 deaths are attributed to road accidents, as part of this initiative, local traffic police officers highlighted the responsible behaviour of drivers to decrease the instances of road accidents and enhance regional road safety. The campaign aimed to reduce road accidents and improve overall road safety in the region.
An innovative element of this campaign involved the incorporation of a brief street performance showcasing two characters, Yamraaj and Yamdoot, that creatively discussed the effects of disregarding traffic rules. Through the use of humour and relatable scenarios, the play aimed to capture the public’s attention and emphasize the importance of responsible driving habits.
Commenting on the initiative, Mr. Hong Ju Jeon, MD- LG India said, “At LG Electronics, we advocate for a culture centered on responsibility and awareness that goes beyond simply adhering to traffic regulations. Our partnership with Traffic Police demonstrates our dedication to fostering an elevated awareness of how responsible road behaviour significantly influences the overall well-being of our community. Together, we can make a lasting impact on road safety, ensuring that our roads become spaces where everyone arrives at their destination safely.”
Mr. Shyamjeet Singh, Assistant Commissioner of Police (Traffic), expressed his support for the initiative, stating, “Advocating for traffic safety is a shared obligation, and endeavours such as these by LG Electronics, play a pivotal role in fostering awareness. We urge everyone to prioritize road safety, adhere to traffic regulations, and actively contribute to the overall safety of our roads.”
This initiative highlights LG’s pledge to support local communities. Previously, to promote sustainable innovation through its green products, LG created a model roundabout for environment protection near LG’s factory in Greater Noida and conducted sensitization programmes like street plays to urge people to follow traffic rules to stay protected.
