Jaipur: Global hospitality technology company OYO has announced plans to boost its presence in a dedicated religious tourism circuit in Rajasthan, focusing on the sacred cities of Khatu Shyam Ji, Salasar, and Ajmer. This strategic initiative aligns with OYO’s broader vision to diversify travel experiences across the state and cater to the growing demand for pilgrimage tourism among domestic travelers.
The announcement was made during a Travel Agent Meet organized by OYO in Jaipur, which saw enthusiastic participation from 135 travel agents representing key tourism hubs such as Jaipur, Kota, Udaipur, Jodhpur, Ajmer, and Pushkar. The event served as a platform to strengthen partnerships with the travel trade community and introduce OYO’s latest initiatives aimed at enriching Rajasthan’s tourism landscape.
During the meet, OYO also introduced its newly launched experiences and properties – Sunday, DanCenter, Clubhouse, and Pallets – which will now be exclusively made available to its trusted travel partners. These premium and differentiated stays are aimed at helping agents expand their product portfolio and offer diverse experiences to travelers, from boutique luxury to homely comfort and community living.
The event served as a platform to deepen collaboration with the travel trade community, recognize their contributions, and showcase OYO’s latest offerings designed to enrich the tourism ecosystem of Rajasthan.
Speaking on the occasion, Pavas Sharma, Region Head, OYO said, “Spiritual travel is witnessing a strong resurgence in India, and Rajasthan offers some of the most spiritually significant destinations. OYO aims to enhance accessibility and comfort for pilgrims through well-located and comfortable stays. We are strengthening our network of travel agents in the state to offer quality accommodation to the growing number of pilgrims visiting the state.”
A key highlight of the event was a Rewards & Recognition (R&R) ceremony, celebrating the achievements and contributions of top-performing travel agents. The awards honored those who have consistently driven excellence and growth in collaboration with OYO.
With a strong pipeline of new properties, experience-led stays, and strategic initiatives in place, OYO reaffirmed its resolve to continue playing a pivotal role in supporting tourism growth and economic development across Rajasthan.
Muskan Singh
